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Engagement Matters 17: How To Become An Engagement Juggernaut
Connecting with the right groups of people is important as an entrepreneur. Who are the people with whom you need to build relationships? They are prospects, clients and referral partners! See how you...
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How to Stop Cloning Unsuccessful Businesses
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” ~ Mark Twain What makes you different? One thing that makes humans amazing is that there are not (and never...
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Engagement Matters 18: How to Resurrect Your Lifeless Blog in 3 Steps
Is your blog site a stagnant piece of marketing real estate that is losing its readership? One of the things we hate to see is an intelligent business owner who is missing out on major engagement with...
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5 Simple Shortcuts to Creating GREAT Newsletter Content When You’re Short On...
Since we launched the current version of the Smart Simple Marketing brand back in 2009, by far one of the most effective marketing strategies we've used has been our email newsletter. We've sent it out...
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Engagement Matters 19: Use These 3 Steps To Maximize Your Speaking Gigs
Public speakers: If you make sales at when you speak in front of an audience, are you making sales on the back end? Serve more people by implementing the strategies discussed in this video. By putting...
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Get Better Results With Less Time And Effort With A Lazy Email Newsletter
You see the need to stay in touch with your clients, prospects and supporters. You likely have great intentions of doing so. But for some reason, getting your newsletter out the door consistently...
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Engagement Matters 20: The Fortune is in the Follow Up
Heck yeah you are busy! One thing that you can never be too busy to do is Follow Up on leads, prospects and referral partners. What will happen if you fail to Follow Up? Soon, your busy life will no...
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3 Easy Ways To Create Cash With Your Email Newsletter
How many times have you checked your email inbox today? How many times throughout the day do you check for new messages? The answer to these questions is likely more often than you'd like to admit. The...
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Video Case Study – How to Turn Your Ideal Client Profile Into Tens of...
Jill Addison, online video expert, has been following Smart Simple Marketing for some time and eagerly looks forward to each weekly article we publish. Watch as she shares how one of our articles...
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Engagement Matters 21: How to Fill Your Money Pit by Following Up with Prospects
You can create an amazing referral based business if you add a follow up system to your marketing strategy. If you are not doing a great job at keeping your promises that you have made to your...
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5 Tips to Increase Your Email Deliverability
Guest Article By Ryan Pinkham, Constant Contact You put a lot of work into creating your email campaigns each month. The last thing you want is to have your email flagged as spam, and not be seen by...
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Engagement Matters 22: Bridge the Gap for Your Prospects in 3 Ways
You are the expert that your prospects are eagerly searching for. This is true because your company was started because there was a need in the marketplace for the solutions that you offer. Now, all...
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7 Subject Line Tricks to Get Your Emails Opened
You get it. You need to be sending a regular email newsletter to stay in touch with prospects, create sales opportunities and increase engagement with your audience. What happens as soon as you hit...
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Engagement Matters 23: A Case Study of the Power of Following Up
You've heard us say "the fortune is in the follow-up". Now we're going to show you what a successful follow-up strategy looks like. No matter how busy you are, what size your company is or what...
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The Top 3 Email Programs for Busy Entrepreneurs
For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about? Choosing a...
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Engagement Matters 24: How Virtual Assistants Can Boost Your Engagement...
To astronomically increase your engagement with your target market, you need to have the right support systems in place. You cannot be in every place at once. BUT, you can certainly look like it....
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Long Vs Short Emails: Which style will convert your prospects into customers?
You may have noticed that some emails you receive from top marketing gurus are three or four sentences tops. Other emails contain paragraph after paragraph of long, scrolling copy that seems to go on...
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Engagement Matters 25: Build Instant Credibility with Public Speaking
You are an expert on the topic that you share with your target market. Public speaking enables you to solidify your expert status with the people who want to learn from you. There are 5 reasons why...
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3 Powerful Marketing Tools to Create Customers for Life
As a small business owner, you’ve probably given some thought to your target market. After all, you’re not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone...
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3 Keys To A Successful & Profitable Event
People do business with those they know, like and trust. When you put this principle into practice with your live events, and have a strong follow-up process in place, you can easily turn your events...
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