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The Top 3 Email Programs for Busy Entrepreneurs

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For many entrepreneurs and small business owners, email marketing remains something of a mystery. You know you’re supposed to be emailing your list, but when? How often? And what about?

Choosing a great email program takes a lot of the guess-work out of email marketing, because you can measure exactly how your emails are being received by potential clients and customers.

For example, you might enjoy a 33% open rate when you share your latest blog post, but only an 11% open rate when you send an email pushing a product or service you’re trying to sell.

This information allows you to get strategic with your marketing. In the above example, you might decide to make blog posts the cornerstone of your email marketing strategy, and incorporate your sales pitch directly into those emails, either in the P.S. line or the blog post itself.

Here are our top 3 choices for email programs that will help you streamline your marketing, track your results, and make the necessary changes to grow your business online.    

The post The Top 3 Email Programs for Busy Entrepreneurs appeared first on Smart Simple Marketing - Practical Strategies for Creating a Highly Successful Small Business.

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