It goes without saying that to be taken seriously in the business world today, you MUST have a website.
One of the first things prospective clients will do when introduced to you and/or your brand is to “Google” you to see if what you have to offer is what they need.
You want to make sure you control that first impression by creating a website that conveys the value of the solutions you offer.
However, your website shouldn’t just be an online version of a brochure. It needs to be a true marketing tool – one that invites each visitor to build a relationship with your company, shows what problems you solve and how you solve them, and gives the visitor an opportunity to take the next step with you without a great deal of effort.
Your website should also be a tool that actually closes new business and generates revenue. Here are 5 ways to turn your website into a cash machine: