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Did you know that...
- 91% of consumers reported checking their email at least once a day. (ExactTarget)
- 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. (2012 Blue Kangaroo Study)
- For every $1 spent, $44.25 is the average return on email marketing investment. (Experian)
What this means is that using email to connect with, educate and engage your audience is a GREAT way to increase your revenue.
The statistics speak for themselves. Email campaigns need to be an ongoing part of your marketing mix.
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