Last week, we talked about the benefits of content marketing, what it looks like and why it should matter to you. Do you remember those numbers I quoted showing that 90% of consumers find custom content useful, and that 78% of consumers believe that organizations providing custom content are interested in building good relationships?
Email campaigns are a highly effective way to deliver interesting and valuable content to every prospective, current and past customer. They provide the perfect medium for the personal touch you need to create incredible relationships - the kind of relationships that build trust and earn you income, not just once, but consistently over time.
In developing an email campaign, an essential marketing rule to remember is that people buy when they are ready to buy. Most people won't make a purchase until after the 5th contact with your company. That's why it's important to create not just one email, but an organized campaign, spread out over a period of time, that offers solutions to your clients' problems.
Offering a solution that your reader really wants establishes you as an authority and gives them a reason to visit you again. Plus, a well-planned email campaign keeps you at the front of your customer's minds so that you'll be the first place they turn the next time they have a need for your product or service.
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